2004-2007
Freelance Video Editor
SpotUp Medien Advertising
Designer
focused on interfaces automotive interaction experiences interfaces
I’m a multidisciplinary designer creating thoughtful digital experiences at the intersection of design, technology, and user needs.
Over the years, I’ve worked on a wide range of projects for world-leading automotive brands, building strong expertise across complex HMI and experience design.
Driven by a keen eye for detail, I craft intuitive and engaging digital experiences that connect with users and deliver meaningful impact beyond what AI alone can achieve.
Years of
Experience 19
Experience 19
Projects
Completed 99+
Completed 99+
Automotive
Projects 32
Projects 32
Experience & Education
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2007
Diploma in Media Design
Ostfalia University of Applied Sciences
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2007-2009
Creative Director/Animation Dev.
Sabaro Business Group
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2009
Art Director
Flipside Studio
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2009-2010
Freelance Interaction Designer
Various regional clients & agencies
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2011-2022
User Interface Designer
ergon.design
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2011-2026
UI / UX Designer
msg for automotive (former ergon.design)
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Starting in 2027
Design Freelance
Create nice, impactful things
Great work happens when the
right people
come together.
My Journey to Design
From an early age, I was fascinated by the relationship between design, technology, and human experience. My professional journey began in the creative fields of video and graphic design, where I developed a strong foundation in visual communication. Over time, my focus gradually shifted toward understanding users and designing intuitive digital products.
Motivated by this perspective, I specialized in interaction design and user experience, deepening my expertise in media design and media informatics. This enabled me to develop a holistic understanding of digital products, from visual design and technical structures to strategic decision-making.
With more than 19 years of professional experience, I have continuously evolved from traditional design disciplines toward a clear focus on UI/UX and product design. A defining part of this journey has been my work on complex digital systems within the automotive industry, where I learned how to translate sophisticated technologies into clear and intuitive user experiences.
Today, I combine strategic thinking and technical understanding to guide design processes holistically from concept to implementation.
I believe that good design creates clarity, reduces complexity, and improves the interaction between people and technology.
I can help with
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Art Direction
Guiding the creative process
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Creative Consulting
Shaping visual concepts
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Project Management
From start to finish
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User Interface (UI)
Looks good, feels good
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User Experience (UX)
Human-centered and user-friendly
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Design Systems & Guidelines
Visually impactful design
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Interaction Design
Design with people in mind
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Branding & Identity
A keen understanding of the audience
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Graphic Design
Creating a lasting impression
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Web & App Design
Functional and easy to use
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Styleguides
Where the magic happens
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Prototyping
Simple and fast
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Component Libraries
Complex data made beautiful
Favorite tools
Latest collaborations and selected expertise
Infotainment Systems
Digital Cockpits
In-Car Apps
Mobile Apps
and many more …
The most powerful force in the universe isn’t technology. It’s imagination.
Soft skills
Empathy
Understanding people’s emotions, behaviors, and perspectives is essential for creating meaningful user experiences. By applying empathy throughout the design process, I design user-centered solutions that meet both user needs and business goals.
Teamwork
I enjoy collaborating with cross-functional teams and believe that strong communication and diverse perspectives lead to better design solutions. I value trust, mutual respect, and taking responsibility as part of a strong team culture.
Communication
Clear communication is essential to successful design. Beyond visual execution, I focus on clearly articulating ideas, user needs, and design decisions to ensure alignment across teams and enable smooth collaboration.
Adaptability
I am open to new challenges and quick to adapt to evolving tools, technologies, and workflows. This mindset allows me to continuously grow, expand my skill set, and stay aligned with new developments in design and technology.
Problem Solving
I enjoy tackling complex design challenges by combining analytical thinking with creativity to develop intuitive and effective solutions that balance user needs and business goals.
Mini-Manifesto
Quality over quantity.
Patience is power.
Being yourself is a superpower.
Never stop learning.
Magic is a habit.
Stay curious.
Design for people.
Have a
